Harley-Davidson Buy Stacyc, Manufacturer of Bike Bikes for Children

It seems that the Company engine has taken the generational relief to increase (renew) its customer base, and what better than hooking customers with the brand from childhood:

Harley-Davidson, Inc. has bought Stacyc, Inc., producer of electric bicycles for children.

Stacyc, founded in 2016, currently designs, markets and sells its EDRive models for children, through Powersports dealers, including 29 H-D concessionaires, online and in specialized bicycle stores.
"The Stacyc team shares the same vision we have to build the next generation of riders world brand.

Harley-Davidson previously announced his plans to launch Livewire, a high-performance and high quality electric motorcycle (and price) in the fall of 2019 and future electrical motorcycles of medium and lightweight in several price points from 2021. Vehicles of two Electric Wheels of STACYC will provide an entry point for future clients.

A version of the 12 and 16-inch models of Stacyc of the Harley-Davidson brand will be sold through selected concessionaires from USA. UU. After the summer of 2019.
The acquisition of Stacyc is the last example of how Harley-Davidson is investing in opportunities that inspire a greater number of short-term motorists and offer sustainable growth for the future as part of its More Roads to Harley-Davidson plan.

Will H-D attract new customer profiles through these strategies without losing your traditional customers? Although it currently represents a great challenge, everything seems to indicate that it will be.