Harley-Davidson already sells Amazon, will the dealers disappear?

Harley-Davidson has just announced on its official website that from now on you will sell your products through the Amazon electronic commerce giant.

With this new movement, the Company engine aims to stop the decrease in accessories for the fourth consecutive year and at the same time access new markets and customers globally. In recent years there are more and more large companies that have understood that you have to meet the clients where they are, that is: social networks, ecommerce, video channels, etc.

In this way the brand intends to connect with the new generations of buyers, offering their products in a more convenient way, even at the risk of losing part of the "experience" offered by official dealers, and competing with them in the retail sector, if is that you can compete with Amazon ...

Many dealers are already offering their products through digital channels, and this novelty by HD will mean an important challenge for them. In a first step, it has begun to sell clothes and accessories for the motorist, but in a short time we can see how more items are added in its catalog, such as spare parts, accessories, and ... maybe one day you can buy a Harley-Davidson directly on Amazon.