The president of the Motor Company has stated that the legendary American manufacturer's first electric motorcycle will be released in 18 months.
For high-displacement motorcycle manufacturers, the challenge lies in offering a product adapted to changing times and supported by new technologies, as demanded by the new generation of millennial consumers. Harley-Davidson has seen its global sales decline over the last year (in fact, it has had to close its Kansas factory) and hopes to revive its business and attract new generations of riders.
The HD electric motorcycle will be inspired by the prototype of the Livewire project, although it is not yet clear whether Harley will choose a technology partner to help develop the final project (the company that collaborated on the Livewire motorcycle, Mission Motors, closed some time ago).
In this way, the Milwaukee brand is taking a step into the future and ahead of many of its competitors, with the goal of continuing to offer a premium, legendary brand with a high level of differentiation in the sector.
So far, those lucky enough to have been able to test the Livewire prototype have been blown away by the sensations this bike conveys. The future is already here.
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